Practical write-ups from the studio floor — no fluff, just what we have learned shipping hundreds of projects.
The five visual mistakes we see most often on Amazon listings, why each one costs sales, and exactly how to fix them before your next launch.
Read the articleLogo quotes range from $5 to $50,000 for what looks like the same deliverable. Here is what actually drives the price, and how to work out which end of the range you need.
A practical guide to Amazon main image requirements — the rules that get listings suppressed, the ones sellers misread, and how to design a compliant main image that still competes.
Most brand guidelines are either two pages or two hundred, and neither gets used. Here is what a document people actually follow contains.
Most product infographics restate the spec sheet. The ones that convert answer the specific reason a buyer was about to leave. Here is how to find that reason.
A palette picked only against white breaks the first time it lands on a dark background. Here is how to build one that holds up in both, without inventing a second brand.
Paid social video is decided in the opening frames. Here are the hook patterns that hold attention, and the openings that guarantee a scroll.
A full rebrand throws away recognition you have already paid for. A refresh cannot fix a positioning problem. Here is how to work out which situation you are actually in.
Async design work either runs beautifully or stalls constantly, and the difference is process rather than time difference. Here is what makes it work.
Most packaging delays are file problems, not design problems. Here is what a print-ready packaging file contains and the mistakes that send it back.
Everything we write about here is what we do for clients daily. Send us the brief and we will tell you which parts actually apply to you.
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