Pitch Deck Design That Holds Attention in the Room
Investor and sales decks fail for the same design reasons. Here is what to fix, and why the slide you spend longest on is usually the one nobody reads.
Page 3 of 3
Notes on design, Amazon, and building brands.
Practical write-ups from the studio floor — no fluff, just what we have learned shipping hundreds of projects.
Articles, page 3
Building a Social Design System That Scales
How to build social templates a marketing team can actually use — without a designer touching every post.
Building an Icon Set That Still Works at 16 Pixels
Custom icon sets fail in predictable ways — inconsistent weight, mixed metaphors, and glyphs that dissolve at small sizes. Here is how to build one that holds together.
Standard A+ or Premium A+: Which Is Worth Designing For
Premium A+ unlocks larger modules, video and interactive comparisons. Here is what actually changes, and whether the extra design work pays for itself.
YouTube Thumbnails: The 3-Second Test
A simple test we run on every thumbnail before it ships — and why most thumbnails fail it.
Channel Branding: Making a YouTube Library Look Like One Thing
Individual thumbnails can perform well while the channel still looks incoherent. Here is how to build a recognisable system without making every video look identical.
Beyond the blog
Want this applied to your own brand?
Everything we write about here is what we do for clients daily. Send us the brief and we will tell you which parts actually apply to you.
Or book a free 30 minutes 1:1 callFree project scope · Fixed pricing · Unlimited revisions