How a project comes to life, start to finish.

The five stages

1. 01

   Discovery

   Day 1–2

   A short onboarding call and a written brief. We map your audience, your competitors, the objections your buyers actually raise, and what a win looks like in numbers — not adjectives.

   • What we need from you Your brief, existing brand assets, and any research or review data you already have.
   • What you get A written creative brief you sign off before any design begins.
2. 02

   Strategy

   Day 2–4

   We build a creative direction and moodboard grounded in what will convert for your buyer. This is where we agree on tone, references and constraints, so the first design round is not a guess.

   • What we need from you Thirty minutes to review the direction and tell us what feels wrong.
   • What you get A creative direction, moodboard and a short rationale for the approach.
3. 03

   Design

   Week 1–2

   Your dedicated senior designer builds the concept end to end. You get async check-ins as the work develops, so there are no surprises when the first full round lands.

   • What we need from you Nothing, unless we have a question. We work in your background, not your calendar.
   • What you get Fully developed concepts shown in real context — on packaging, on a listing, in a browser.
4. 04

   Refine

   As long as it takes

   You review and comment, we revise. Unlimited rounds, no extra charge. If a direction misses we go back to the brief rather than nudging colours — the point is to find the right answer, not to close the ticket.

   • What we need from you Consolidated feedback, ideally in one pass per round.
   • What you get Revisions until every detail is right. There is no revision cap.
5. 05

   Handover

   On approval

   Final files, editable source assets and guidelines, packaged and delivered. Full ownership transfers to you — including every working file, not just the exports.

   • What we need from you Approval, and a note on any extra formats your team needs.
   • What you get Source files, export-ready formats, guidelines, and a walkthrough if you want one.